Who is Clicking those Popups?
Will you stop already? You are just encouraging those people. Every time you click on a popup ad, you convince some marketer that popup ads are a good idea. So, stop it! Don’t click popups!
The fact is that marketers do believe that because they get a few clicks on popups that they are a good idea. But if you are the owner of a website and you are selling popups, it’s you that is losing money.
I unsubscribe or block every website that I visit if it gives me a popup ad. That means you sell an ad that uses popups and it’s you that loses visitors and business. The advertiser gets their few clicks from the people who don’t know any better.
You, as the owner of the website likely loses 10 visitors who will never come back for every one click the popup advertiser gets. And if it is you, the website owner who is using popups, then you damage your own business. That includes those cute little sliding “subscribe to my stupid newsletter” popups that scroll across the screen, blocking the content I came to read.
Then there are the real idiots who own websites that put in popups so the little x to close them is off the screen so a user has to drag it over to get to the x and close the popup. Oh yeah. That will make us like you so much more. Ohhh, there’s no little x to close the box. Now I have to buy something! Yeah right. If you are using these you are an idiot.
Then there are the fake warning popups. Such and such has been detected on your computer! You are being tracked! Click here to get help! Oh my GOD! I have to click that right away! My computer is infected! A popup just told me so! If you are clicking these fake alerts, please don’t have children. We do not need to lower the IQ of the average american citizen any further.
Then those clever webmasters who disable the back button. Oh yeah. This will force us to buy something. We can’t leave! Oh my GOD! I’m trapped on this website. Better get my credit card out and buy something! Like we would trust anyone who tries to trap us on their website. If you own a website and you think disabling the back button will somehow make you more sales, you should not be allowed to operate a computer.
Helpful Tip for Webmasters: If what you are about to put into your website will annoy people, you will not make more sales. That’s pretty much a no brainer. Of course so are some webmasters. They will never get it.
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